A decade of growing Four Pillars Gin showed us the awesome potential of creative thinking, powerful storytelling and considered experiences to help grow businesses.
We enable leaders to think differently about their ambitions, organisations and brands.
We created Think Story Experience to help ensure that better ideas, better businesses, better organisations and leaders who believe in better get the credit and growth they deserve.
We’re Matt Jones & Rebecca Bourne Jones, founding partners of Think Story Experience.
Think Story Experience is the philosophy, skillset and approach we have built over a combined 50+ years in business and the creative industries. It’s the mindset we brought to helping build Four Pillars Gin.
Read about the lessons we learned from a decade of growing Four Pillars Gin. Due to be released in October, Lessons From Gin by Matt Jones tells the story of how a global industry icon was created right here in Australia.
Matt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Discover the secrets behind building a brand that started as a small cult favourite and has become a world-leading success.
Taking you on his journey as a creative brand strategist during the rise of social media, Matt reveals how Four Pillars became a benchmark for excellence and a beloved household name. You’ll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry.
Including stories, recipes and business lessons from a decade of gin-soaked archives, Lessons From Gin has the ingredients you need to grow your own business and brand.
We believe great businesses deserve to benefit from the brand strength and positive bias that results when you combine rational advantage with emotional resonance. We want to help more businesses, organisations and leaders unlock this (often under-served and under-valued) side of the growth challenge.
We believe clarity of purpose helps build stronger brands and businesses by directing leaders, motivating employees, enabling innovation, inspiring creativity and focusing customer-centricity. Just like we did with Four Pillars Gin.
From innovation and sustainability to community and social enterprise, we’re passionate about purposeful ideas that have the potential for transformative and societal impact. And we believe narrative, language and rich storytelling is paramount to expressing the purpose, values and vision behind these ideas.
We also believe that designful, considered experiences can deepen that connection with your stakeholders to powerfully communicate those stories you want to tell. We are true believers in the power of feeling and experiences at the heart of great organisations.